About The Hub

The Hub was born from Dee So’oialo’s ambition to create an environment of performance for both horse and rider; a central base where ideas and practitioner expertise collaborate and implement multiple elements needed for the equestrian athlete. Creating a community of riders for on and off the horse training with some of the best in the world, together we offer a Hub to support world class performance.


A term often gets used amongst clients for everything about the business and the concept behind it, due to the ability to think outside the box. In equestrian sport we believe that this is exactly what riders and horses need to be to perform at their best, so it fits well.


is at the heart of everything we do. It is our belief and passion to give people and horses at all levels the ability to perform at their best.


refers to ‘the central part of a wheel, rotating on or with the axle, and from which the spokes radiate’. The Hub is the first of its kind, an environment for optimal performance for horse and rider, a central base where the ideas and expertise of some of the best professionals, can collaborate and implement all elements need to support riders to fulfil their true potential. We are also incredibly fortunate to be based in Gloucestershire, arguably also the home of equestrian sport.


is unique to many other sports in that, of course, not only are there two athletes, but also that often riders are based at their own facilities and therefore there is no central place in which all parts of that wheel operate from. Due to this, there can often be miscommunication and areas not fully investigated or pursued. 

The Hub offers riders a place to work on both themselves and their horses in world class facilities with world class experts that work together to connect the dots This is not just through the team at The Hub but your team at home. It is heavily shown, both in sporting success and research, that athletes that feel supported and connected in a multitude of aspects are far likelier to achieve goals and ambitions than those that are not. We get to know you, your horse(s) and aim to help you access what you need and work as a Dynamic team.

Finding a premises for this unique establishment was incredibly difficult and to say we jumped through obstacles is a true understatement! However ‘good things come to those that wait’ and bringing it all together enables more opportunities to clients. We have a stunning new barn for rider strength and conditioning, treatment and consultation rooms, newly purpose built stables, a world class arena, wash down, parking for both cars and lorries with full hook up and relaxing facilities. Alongside superb airy stables that have solariums within them, for the horses at both day and overnight.

We also have two little Norfolk terriers named Rodger and Bertie, who may steal your heart while you’re with us too!

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